The Power of Attention: Unveiling What Still Matters
In a world where images flood our lives at an overwhelming pace, Galerie Polomarco presents an exhibition that dares to slow things down. From September 26, 2025, to January 5, 2026, the gallery invites us to explore the essence of photography as an act of focused attention. But here's where it gets controversial: in an era of information overload, can we truly appreciate the impact of an image?
What Still Concerns Us: A Journey Through Photography
The inaugural exhibition, titled "Ce qui nous regarde encore" (What Still Concerns Us), showcases the works of twenty-five Swiss-based photographers. These artists, with their unique perspectives, present around forty-five pieces that challenge our perception of the world. From documentary-style captures to the boundaries of fiction, each photograph tells a story, offering a form of resistance against the noise of modern life.
Imagine a glacier, its surface covered with tarpaulins, a symbol of both protection and concealment. Or consider the impact of nocturnal light on plants, preventing them from their natural sleep cycle. These images, and many more, are a call to action, urging us to acknowledge the presence of these subjects and the stories they hold.
As Walter Benjamin once wrote, certain photographs possess an aura that connects us to the world and its memories. This exhibition aims to uncover and celebrate that aura, inviting viewers to engage with the art in a deeper, more meaningful way.
A Collective Vision: ACTWALL's Impact
ACTWALL, the organization behind this exhibition, is a collective effort that brings together a diverse range of artists. Founded in 2024, ACTWALL aims to support established artists with institutional recognition, as well as emerging talents whose potential is yet to be fully realized. But here's the part most people miss: ACTWALL also focuses on promoting diversity in artistic creation, especially by supporting self-taught photographers whose unique approaches often go unnoticed in traditional photography circles.
ACTWALL's mission is to reconnect artists with buyers, be it private collectors or institutions. With over 98% of photographic works in Switzerland being invisible to acquisition, ACTWALL steps in to bridge this gap. The platform offers a curated selection of works, providing a structured approach to collecting and ensuring these artists receive the recognition they deserve.
Ethical and Collaborative Principles
ACTWALL believes that acquisition is the most direct way to support artists. Their approach is rooted in ethical and sustainable principles, ensuring fair remuneration for artists and transparent partnerships. Each artist is considered an equal partner, and the organization strives to encourage artistic excellence while maintaining a strong commitment to the Swiss artistic community, especially those voices that are often underrepresented.
Experience the Exhibition
"Actwall – Ce qui nous regarde encore" is hosted at the Polomarco Gallery in Geneva's Old Town. The exhibition runs from September 26, 2025, to January 5, 2026, with free admission. Join the artists and book signings on November 22, 2025, from 2 pm to 6 pm, and December 4, 2025, from 6 pm to 10 pm. For more information, visit actwall.ch or follow them on Instagram.
Final Thoughts and a Question for You
In a world where attention spans are short, can we truly appreciate the power of an image? Is it possible to slow down and engage with art in a meaningful way? Share your thoughts in the comments. We'd love to hear your perspective on this thought-provoking exhibition and ACTWALL's unique approach to supporting artists.
